"The" benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success"The New Rules of Marketing & PR, 4th Edition" is the pioneering guide to the future of marketing, an intern
In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than "My Three Sons"? Why did a government progr
A World Wide Rave! What the heck is that?A World Wide Rave is when people around the world are talkingabout you, your company, and your products. It's when communitieseagerly link to your stuff on the Web. It's when online buzz drivesbuyers to your virtua
Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interrupt
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minut
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industrybook. They encouraged their fans to record shows and trade tapes;they built a mailing list and sold concert tickets directly tofans; and they
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether
