Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

224 Pages · 2003 · 849 KB · English
by Philip Kotler
marketing management kotler marketing management philip kotler philip kotler
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“ I cannot do all the good that the world needs, but the world needs all the good that I can do. ” ― Jana Stanfield
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