La estrategia del océano azul : cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia

La estrategia del océano azul : cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia

334 Pages · 2005 · 10.28 MB · Spanish
by W. Chan Kim & Renée Mauborgne
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“ Those who bring sunshine to the lives of others cannot keep it from themselves. ” ― J. M. Barrie
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