PDF Drive offered in: English »

Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support

Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support

713 Pages · 2018 · 14.51 MB · English

by Natalie Mizik & Dominique M. Hanssens & Editors

“ Don’t grieve. Anything you lose comes round in another form. ” ― Rumi

Similar Free eBooks

Marketing Analytics: A Practical Guide to Real Marketing Science

207 Pages·2015·1.64 MB·New!

Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need ...
Predictive marketing : easy ways every marketer can use customer analytics and big data

271 Pages·2015·3.17 MB·New!

"Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predi ...
Marketing Analytics: Data-Driven Techniques with Microsoft Excel

722 Pages·2014·26.47 MB·New!

Helping tech-savvy marketers and data analysts solve real-world business problems with ExcelUsing data-driven business a ...
AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots

280 Pages·2018·8.1 MB·New!

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash A ...
Key Business Analytics: The 60+ business analysis tools every manager needs to know

276 Pages·2016·3.62 MB·New!

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their ...
Digital marketing all-in-one for dummies

819 Pages·2019·65.46 MB·New!

...
Social Media Analytics Strategy: Using Data to Optimize Business Performance

302 Pages·2017·4.21 MB·New!

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will pr ...
Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning

321 Pages·2014·4.51 MB·New!

Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Mark ...
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

433 Pages·2014·5.84 MB·New!

Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amoun ...
Business analytics for managers: taking business intelligence beyond reporting

291 Pages·2017·3.81 MB·New!

"The intensified used of data based on analytical models to control digitalized operational business processes in an int ...

Load more similar PDF files

Pdfdrive:hope Give books away. Get books you want.

Ask yourself: Why am I so uncomfortable with talking to people I don’t know? Next