Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

236 Pages · 2014 · 1.16 MB · 178 Downloads ·English

by Geoffrey A. Moore

“ Pretending to not be afraid is as good as actually not being afraid. ” ― David Letterman

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