Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

257 Pages · 2005 · 2.45 MB · English
by W. Chan Kim & Renée Mauborgne
blue ocean strategy competitive strategy blue ocean
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“ Never let your sense of morals prevent you from doing what is right. ” ― Isaac Asimov
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