Renowned psychologists describe the most useful insights from social psychology that can help make you “wise”: wise about why people behave the way they do, and wise about how to use that knowledge in understanding and influencing the people in your l
A “landmark book” (Robert J. Sternberg, president of the American Psychological Association) by one of the world's preeminent psychologists that proves human behavior is not “hard-wired” but a function of culture.Everyone knows that while differen
In the United States, the homicide rate in the South is consistently higher than the rate in the North. In this brilliantly argued book, Richard Nisbett and Dov Cohen use this fact as a starting point for an exploration of the underlying reasons for viole
Learn how to think more effectively, at work and at home. Many scientific and philosophical ideas are so powerful that they can be applied to our lives at home and work and school to help us think smarter and more effectively about our behaviour
Who are smarter, Asians or Westerners? Are there genetic explanations for racial differences in test scores? What makes some nationalities excel in engineering and others in music? Will math and science remain a largely male preserve. From the damning res
Authors Gilovich, Keltner, and Nisbett cover classic content while integrating themes like culture, evolution, and neuroscience. Emergent areas of study like emotion, morality, and judgment are included throughout the text to give students the most accura
The book that sparked a marketing revolution."This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell
In response to requests from instructors and students for shorter and less expensive composition readers, 40 Model Essays — featuring material adapted from the successful The Compact Reader — offers about half the usual number of readings for about h