Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

553 Pages · 1999 · 27.12 MB · English
by William O. Bearden & Richard G. Netemeyer
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“ I tried to make sense of the Four Books, until love arrived, and it all became a single syllable. ” ― Yunus Emre
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