The book that sparked a marketing revolution."This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell
In response to requests from instructors and students for shorter and less expensive composition readers, 40 Model Essays — featuring material adapted from the successful The Compact Reader — offers about half the usual number of readings for about h
For the first time in print, celebrated storytelling phenomenon The Moth presents fifty spellbinding, soul-bearing stories selected from their extensive archive (fifteen-plus years and 10,000-plus stories strong). Inspired by friends telling stories on a
The books that we choose to keep --let alone read-- can say a lot about who we are and how we see ourselves. In MY IDEAL BOOKSHELF, dozens of leading cultural figures share the books that matter to them most; books that define their dreams and ambitions a
Only The New Yorker could fetch such an unbelievable roster of talent on the subject of man’s best friend. This copious collection, beautifully illustrated in full color, features articles, fiction, humor, poems, cartoons, cover art, drafts, and drawing
How does the situation we're in influence the way we behave and think? Professors Ross and Nisbett eloquently argue that the context we find ourselves in substantially affects our behavior in this timely reissue of one of social psychology's classic textb
