Social Psychology: Goals and Interaction explores how social behavior is goal-directed and a result of interactions between the person and the situation. In addition to an overhauled design in the 4e, Social Psychology: Goals in Interaction has two elemen
Narrated by the author.With 20 years of research into the psychology of influence, Robert Cialdini is an expert in persuasion. He helps you recognize the six principles of influence and how to put them to work, so that you can ask for and receive cooperat
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion science and p
Over two million readers have armed themselves with the knowledge in this book. Dark forces seek to turn society into unthinking automatons by the use of weapons of mass influence. In this graphic adaptation of his best-seller, Robert B. Cialdini becomes
Small changes can make a big difference in your powers of persuasion.What one word can you start using today to increase your persuasiveness by more than fifty percent?Which item of stationery can dramatically increase people's responses to your requests?
