""A solid... insightful explanation of how the Internet has armed the consumer--which is to say, everyone--against the mindless blather of corporate messaging attempts. Drop everything and read this book.""--"The Wall Street Journal" The woman next to you
For the first time in paperback, a revised edition of the book that launched the term "customer evangelism" and inspired the creation of an industry. Updated with new statistics and figures, this landmark book has shown countless companies how to harness
An acclaimed marketing expert pinpoints the loyalty strategies behind Lady Gaga’s unique path to success. It's not just crazy outfits, over-the-top performances, and catchy tunes that have made Lady Gaga one of the most successful pop stars of all time.
