Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

619 Pages · 2010 · 3.85 MB · English

by William O. Bearden & Richard G. Netemeyer & Kelly L. Haws (eds.)

“ The happiest people don't have the best of everything, they just make the best of everything. ” ― Anonymous

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