""A solid... insightful explanation of how the Internet has armed the consumer--which is to say, everyone--against the mindless blather of corporate messaging attempts. Drop everything and read this book.""--"The Wall Street Journal" The woman next to you
An acclaimed marketing expert pinpoints the loyalty strategies behind Lady Gaga’s unique path to success. It's not just crazy outfits, over-the-top performances, and catchy tunes that have made Lady Gaga one of the most successful pop stars of all time.
A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way. It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsessi
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any in
Renegade business strategist, charismatic Macintosh evangelist, and religiously read columnist for Macworld magazine, Kawasaki has written the first and only take-no-prisoners battle plan to help companies get and keep the upper hand. Foreword by "Dilbert
Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries.Create Like a GodTurn conventional wisdom
Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as mu
From the bestselling author of The Art of the Start and Enchantment, a no-nonsense guide to becoming a social media superstar. By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of wh
In 2011 the publisher of one of my books Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing,
